The Team Behind the Dive
Founded by Seth, a Canadian who traded winter for cenotes — and built a team to share that world with you.
The Story Behind the Dive
How a Canadian fell in love with Mexico's underwater world — and built a team around it
More than a decade ago, Seth packed a bag and left Canada with a one-way ticket to Mexico. He had been a recreational diver back home, but nothing could have prepared him for what he found beneath the Yucatan jungle. On his very first cenote dive, descending into the crystal-clear waters of Dos Ojos, he felt like he had discovered another planet. Ancient stalactites hung from cathedral-sized cavern ceilings. Sunbeams pierced through jungle openings and shattered into columns of light in the water below. The visibility was infinite.
That one dive changed everything. Seth spent the next several years earning every certification available — from PADI Divemaster to full cave diver — and logging thousands of dives across dozens of cenotes and reef systems. He learned the Riviera Maya like no guidebook could teach, exploring hidden cenotes that most tourists never hear about, and building relationships with the Mayan communities that watch over these sacred places.
Today, Seth leads a team of experienced, multilingual guides who share that same passion. We do not run cattle-car operations or big tour groups. Every dive trip is privately guided in a very small group, and every guest gets the personal attention they deserve. Whether you are a seasoned cave diver or have never worn a mask before, our team will make sure your experience is nothing short of extraordinary.
Our Philosophy
Private tours, personalized experiences, and genuine passion for the underwater world
Private & Personal
Dive trips are privately guided in very small groups, with at most four divers to a guide. Snorkel tours are private for your group. A dive trip only for your group is the $100 private upgrade.
Customized Adventures
Seth picks the cenotes on the day from the divers' skill and the conditions. Ask for a favourite and it is noted, and we adapt the day to what you want to see.
Genuine Passion
For Seth and his team, this is not a job — it is a life. Every tour is a chance to share the wonder of that first cenote descent. That enthusiasm is contagious, and our guests feel it.
Trusted by Thousands of Divers
Our ratings speak for themselves. Every review is earned through dedication to safety, professionalism, and unforgettable experiences.
5.0
Google Rating
20+
Years of Experience
Thousands of dives logged
Why Choose Seth Dive Mexico?
We do things differently. Here is what sets us apart from every other dive operation in the Riviera Maya.
Private & Small-Group Tours
Every dive trip is privately guided in a very small group, with at most four divers to a guide. Snorkel tours are private for your group, and a dive trip just for your group is a $100 upgrade.
Most Affordable Private Tours
We offer the best value for private dive tours in the Riviera Maya. No hidden fees, no surprise charges. Just honest pricing for an unforgettable experience.
Cenotes Picked for Your Group
Have a favourite cenote? Tell us and we note it. Seth picks the cenotes on the day from the divers' skill and the conditions, and your guide confirms the pickup time the afternoon before.
Free Hotel Pickup
We pick you up right from your hotel lobby, anywhere from Cancun to Tulum. No taxis, no transfers, no hassle. Just step outside and we are there.
20+ Years of Experience
With over two decades of diving the cenotes and reefs of the Riviera Maya, Seth and his team know every passage, every light show, and every hidden formation.
Multilingual Guides
Our team speaks English, Spanish, and French fluently. We serve divers from around the world and ensure clear communication above and below the water.
Life Beneath the Surface
A glimpse into the world we explore every day
Ready to Explore?
Get in touch with our team and start planning your private cenote diving or snorkeling adventure in the Riviera Maya.